Trippi's commitment to offering tailored travel insurance plans aligned seamlessly with our expertise, leading to the creation of an informative landing page style website and the implementation of a multi-faceted Google Ads campaign. Let's delve into the details of how our Google Ads management services propelled Trippi's success.

Crafting a Captivating Landing Page

Trippi's dedication to providing customers with precisely what they need for their travels needed a digital home that mirrored their commitment. PupDigital worked closely with Trippi to craft an informative landing page style website that not only showcased their unique selling points but also strategically directed users towards their "Get A Quote" button. The result? A landing page with a remarkable 9% conversion rate within the first six weeks.

Multi-Channel Google Ads Campaign Strategy

With the digital groundwork laid, PupDigital turned its attention to amplifying Trippi's online presence through a multi-channel Google Ads campaign. Recognising the importance of a comprehensive approach, we implemented a range of display and search campaigns designed to capture and convert potential customers actively searching for travel insurance.

Results that Speak Volumes:

49.81% Conversion Rate for Travel Insurance Searches:

• The main search campaign achieved an exceptional 49.81% conversion rate in the first 30 days. This figure speaks volumes about the effectiveness of targeting users actively seeking travel insurance, showcasing the alignment between user intent and Trippi's offerings.

5,449,779 Impressions in the First 30 Days:

• The Google Ads campaigns garnered extensive visibility, with a staggering 5,449,779 impressions within the first 30 days. This impressive reach signifies the strategic placement and resonance of Trippi's ads with their target audience.

3.43% Conversion Rate for Display Campaigns:

• Complementing the search campaigns, display campaigns achieved a commendable 3.43% conversion rate in the first 30 days. This result underscores the effectiveness of visually engaging content in driving conversions.

Strategic Actions for Success:

Bid Strategy Optimisation:

• PupDigital implemented changes to the bid strategy based on initial results, strategically increasing conversion rates. This optimisation ensured that Trippi's budget was allocated efficiently to maximise results.

Ad Schedule Adjustments:

• Understanding the importance of timing, we made adjustments to the ad schedule to optimise visibility during peak periods, ensuring that Trippi's ads were reaching the right audience at the right time.

Search Term Reviews:

• Meticulous reviews of search terms were conducted to keep the ads relevant to user search queries. This attention to detail is crucial for maintaining the effectiveness of the campaigns.

Comprehensive Ad Extensions:

• The inclusion of comprehensive ad extensions enhanced ad quality, providing additional information to potential customers and contributing to the overall success of the campaigns.

Display Network Placement Review:

• Regular reviews of display network placements were conducted to improve the quality and results of the display campaigns. This proactive approach ensured that Trippi's ads were appearing in relevant and high-performing placements.

Strategic Recommendations for Offline Conversions:

• Recognising factors beyond our control, such as the quotation and sales process, PupDigital provided strategic recommendations for improving conversions. We add further value where we can and look at the whole business as part of our ads management service.

Navigating the Future

The success achieved within the first 30 days is not the culmination but the beginning of a journey. PupDigital remains committed to ongoing optimisation, refining ad strategies based on data insights, and ensuring that Trippi continues to enjoy a robust online presence.

As we navigate the digital landscape with Trippi, the case study stands as a testament to the power of a holistic approach to online marketing. From a compelling landing page to a meticulously managed Google Ads campaign, the synergy between PupDigital and Trippi exemplifies the transformative impact of strategic digital marketing on the success of travel insurance services.