In June 2023, SSTG embarked on a transformative journey with PupDigital, seeking not only a digital facelift but also a strategic overhaul of their online presence.

Crafting a Modern Identity

The collaboration kicked off with the redesign of SSTG's outdated website. Understanding the importance of a strong online representation, PupDigital worked closely with SSTG to create a modern, visually appealing website that not only reflected their extensive product offerings but also resonated with their core brand values. The goal was clear—to provide Canberra families with a seamless digital experience that matched the reliability of SSTG's security solutions.

Elevating Google Ads Campaigns

With the website design underway, the focus shifted to SSTG's existing Google Ads campaigns. A comprehensive Google Ads audit revealed critical gaps, notably the absence of conversion data, impacting the effectiveness of their campaigns. PupDigital swiftly took charge, implementing crucial changes to optimise the ad strategy.

Results that Speak Volumes:

10.84% Conversion Rate in the First 30 Days:

• The immediate impact was evident, with a robust 10.84% conversion rate achieved within the first 30 days of us taking over their Google Ads Management. This metric reflects the percentage of website visitors who not only engaged with the ads but also took the desired actions—whether it be filling out a form or making a call.

22 Conversions in the First 30 Days:

• The campaigns generated 22 conversions in the initial 30 days, indicating a significant response from the target audience. These conversions translate to tangible actions taken by potential customers, such as enquiries or requests for quotes.

142% Increase in Conversions in the 2nd fortnight of Google Ads Management

• The momentum continued to build, with a remarkable 142% increase in conversions during the second fortnight compared to the first fortnight of management. This demonstrates the ongoing optimisation efforts and the campaigns gaining traction over time.

Strategic Actions for Success:
Here are some of the actions we implemented as part of our Google Ads Management. Some of these changes were implemented immediately as part of our onboarding and set up process, and others are ongoing management tasks which we continually refine and maintain to keep their Google Ads Campaigns performing at their best.

Conversion Tracking Overhaul:

• Immediate setup of conversion tracking was initiated, ensuring accurate data to evaluate campaign performance.

Themed Ad Groups for Quality Scores:

• Keywords were strategically separated into themed ad groups, enhancing quality scores and ad rank. This targeted approach improved campaign precision and helps Google match ads better to user searches.

Comprehensive Negative Keywords Inclusion:

• The addition of negative keywords ensured that the ads were not triggered by irrelevant searches, refining the campaign targeting and ensuring no wasted spend.

Ad Strength Enhancement:

• Ad strength, a crucial factor in Google Ads, was transformed from poor to excellent, elevating the overall quality and visibility of the ads.

Strategic Ad Extensions:

• The inclusion and enhancement of ad extensions improve the ad's visibility and provide additional information to potential customers.

Continuous Refinement Based on Data:

• PupDigital adopted a proactive approach, continually refining ad groups, search terms, and keywords based on real-time data and feedback from the client.

Canberra's Security Partner

The success of SSTG's Google Ads campaigns is not just about numbers; it's about reinforcing SSTG's role as the go-to security and technology partner for Canberra families and businesses.

The collaboration between SSTG and PupDigital not only signifies a digital transformation but also a commitment to the safety and security of the Canberra community. As the campaigns continue to evolve, the goal remains clear—to empower SSTG with a robust online presence, ensuring that every Canberra family feels secure with the best in security, safety, and technology at their fingertips.

We are committed to providing a world-class Google Ads management to our clients and look forward to supporting local businesses like SSTG in achieving their goals now and in the future.