Meta (Facebook) Ads Management

Meta Ads is an online advertising platform that allows advertisers to promote their business across Facebook, Instagram, Messenger and Facebook's Audience Network. Ads can appear across a range of devices, placements (including mobile apps) and are shown to users based on audience targeting selected by the advertiser.

Meta Ads allow advertisers to appear in front of their target audience whilst they are using Facebook, Instagram, Messenger and Facebook’s Audience Network. Ads appear based on the placement and targeting selected by the advertiser. Meta will optimise the delivery of your campaign based on your campaign objectives, so it’s important to get this right.

Meta has a variety of campaign types and ad formats. Campaign types can include brand awareness, video views, messenger, engagement, website traffic and website conversions and e-commerce purchases. Each of these types should be used to achieve an appropriate goal. Ad formats include image, video, carousels (using multiple images or videos) and instant experiences (which open up to a full-screen mobile experience).

CPM stands for Cost Per Mille (Cost Per Thousand), and refers to the cost per thousand impressions. It is a common metric used to ascertain the cost-effectiveness of a campaign. With Meta ads, your campaigns enter in an auction for impressions, so you’re billed based on the number of impressions your ad received. It differs from CPC/PPC advertising (for example Google Ads) as with CPC you pay per click, regardless of the number of impressions you received.

With professional Meta Ads Management, you should expect your account manager to look after the whole Meta Advertising process, with some input and collaboration from you. Professional Meta Ads managers would look after the complete set up of your Meta Ad account including the creation of campaigns and ads, as well as custom audiences and pixel events. Once the initial set up is complete, your Meta Ads manager will ensure that the campaigns are running smoothly and constantly analyse and optimise the campaigns based on performance.

At PupDigital we believe collaboration is the key to success, so any input you have regarding specific focus areas and the creative content will help ensure that we are delivering ads that are in line with your branding and business goals. We are dependable and adaptable throughout the process and keep you updated every step of the way.

Yes! Meta Ads are probably the most flexible and dynamic advertising methods that suit most businesses. We haven’t come across a business that wouldn't benefit from Meta Ads. Not only can you get relatively cheap traffic to your site, but Meta Ads are also extremely effective to get conversions too. We’ve experienced great results from Meta Ads from a range of businesses like e-commerce stores, B2B, B2C and education providers. Because there are so many types of ads, with different objectives, there will be a combination that would be ideally suited for your business.

There’s no limit to how much you spend on Meta Ads, you also don’t have to commit to a set figure. Your budget can adapt based on your cash flow and business objectives. Whilst there are certain minimum limits (Meta allows a minimum of $1 per day to be spent), we would recommend a much higher budget. A lot of our clients’ budgets start as low as $30/day, but the sky’s the limit and you can put as much money as you can into them. Our team is available to help make an informed recommendation for your daily budget based on your business and industry.

It’s important to us that our Meta Ads management pricing is affordable and indicative of the work we put into the management each week. We offer a low-cost monthly management pricing structure that is based on the number of active campaigns you are running at a time.

We find the best results come from holistic and strategic campaigns that have been running for at least three months. We strongly recommend avoiding running campaigns for short periods at a time, as this makes it difficult to optimise and leverage the results. Within a three month period not only would we have tested a range of campaign objectives and ad formats, but we would have built up strong audiences that we can remarket to and have started to optimise the campaign. The longer you run Meta Ads for, the more data you have, the more optimisation that can take place, and the better value you’ll receive from the platform. Our most successful clients have been running Meta Ads campaigns for over 12 months.