Digital Marketing Diagnostic - Get Clarity, Visibility & Next Steps

Why Choose PupDigital for your business diagnostic?

Local Expertise with a National Reach

As a Canberra-based team, we understand the unique challenges Australian businesses face and are committed to delivering results that align with your goals. Our knowledge of local markets, digital marketing, design, media buying, sales, marketing and finance ensures that your marketing is reviewed not in a silo, but within the ecosystem of your entire business.

Comprehensive Digital Marketing Support & Guidance

With extensive experience across multiple advertising platforms, our team understands the digital ecosystem. We integrate insights from our years of experience with the true business challenges you're facing, and transform those insights into actionable results. Our objective is to ensure a collaboration that lasts for years, meaning we'll give you the guidance and support to achieve your goals, now and in the future.

Down-to-Earth, Real Talk

We have experience working with start ups with no prior experience in digital, to full marketing teams in larger corporations. We simplify jargon and develop a plan in line with where you are at, not where the industry says you should be. We focus on your goals, your life cycle stage and ensure the plan we develop for you makes sense and is easy for you or your team to follow.

We’re a small family-owned agency based in Canberra. We’re not here to be the biggest or fastest growing agency. Our purpose is to work closely with our clients, build long term relationships and make a difference in the businesses we work with. 

Our staff are not overwhelmed with hundreds of clients, just a small handful to ensure each and every client gets the best attention possible. We maintain low overheads allowing us to pass on the savings in our low management fees.

Our Business Diagnostic service is personal, professional and tailored to your needs.

Why Invest in a business diagnostic?

Most businesses are running some mix of ads, content, email and “whatever’s always been done” – but don’t have a clear view of what’s actually driving results. Our Marketing Diagnostics are designed to fix that. Instead of another vague strategy session, you get a structured review of your marketing and sales funnel, specific recommendations, and a simple action plan you can execute immediately – with or without us.

International Neuroendocrine Cancer Alliance

We partnered with INCA for their annual NET Cancer Day campaign. TikTok played a pivotal role in reaching diverse global audiences, particularly within Arabic-speaking regions. Leveraging TikTok’s unique ability to engage younger and mobile-first audiences, we ran a highly targeted campaign featuring an animated video and a culturally relevant reel tailored for Arabic speakers. This approach resulted in significant reach and engagement, demonstrating TikTok's potential as a key platform for global awareness campaigns. TikTok was a powerful source of reach with a very low CPM compared to other platforms in the campaign.

Neuroendocrine Cancer Australia

In collaboration with Five Creative, we deployed a three-tiered awareness campaign targeting Healthcare professionals on LinkedIn. Our objective was to raise awareness amongst the target audience, whilst driving meaningful engagement in the professional community.

52.75%

view rate for 2023-2024 brand awareness campaign



2.94%
conversion rate for 2023-2024 video brand awareness campaign