For marketers and businesses, especially those operating in competitive regions like Canberra or across Australia, this update presents a compelling opportunity to drive smarter, more cost-efficient campaign performance.

What Is AI Max for Search Campaigns?

AI Max brings the power of Google’s artificial intelligence to Search campaigns by extending reach, improving ad relevance, and delivering actionable insights—all while keeping advertisers in control. It integrates seamlessly with your existing keywords and assets, making it easier to uncover new opportunities and optimise performance at scale.

Key Features of AI Max

1. Expanded Reach Without Keywords

AI Max scans your landing pages, assets, and product feeds to discover high-intent queries you may not have included in your keyword list. This "keywordless" approach allows your ads to appear for a broader range of relevant searches—ideal for tapping into new, high-performing audiences.

2. Real-Time Ad Customisation

AI Max dynamically adjusts ad copy to match user intent in real time. This leads to more relevant messaging and better engagement across different search contexts—key to improving conversion rates.

3. Enhanced Controls and Transparency

Google has added more tools to give you greater command over campaign delivery:

• Locations of Interest: Target users based on their location intent, not just their current location.
  
• Brand Controls: Include or exclude specific brands to refine audience targeting and maintain brand suitability.
  
• Search Term Insights: Access detailed search term data across match types to better understand performance and inform future optimisation.

Real-World Results

Two businesses already seeing success with AI Max include:

• L'Oréal Chile: Saw a 2x increase in conversion rate and a 31% drop in cost-per-conversion after deploying AI Max.
  
• MyConnect Australia: Achieved a 16% increase in leads and a 13% reduction in cost-per-action, driven by a 30% boost in conversions from new queries.

Getting Started

Activating AI Max is simple—just a one-click setup within your existing Search campaign settings. Once live, AI Max works alongside your current assets to deliver performance improvements.

Final Thoughts

For Canberra-based businesses and digital marketers across Australia, AI Max offers a powerful way to extend reach, improve relevance, and drive better ROI—all through intelligent automation. It’s a significant step forward in leveraging AI for smarter search advertising.

Want help implementing AI Max in your Google Ads strategy? Reach out to the team at PupDigital for expert support tailored to your local market.