Growth Backed by Strategy and Support: How We Help Builders Build Their Visibility
October 1, 2025

Real examples of marketing that works when strategy and service go hand in hand

Good digital marketing isn’t just about ads, content, or SEO. It’s about having the right partner behind the scenes. One that’s proactive, responsive, and actually understands your business.


Here’s how we’ve helped trades and builders around Australia show up better online with support that doesn’t disappear once the invoice is paid.

Freedom Retractable Screens
Consistency + strategy = staying front of mind


We manage their ongoing social content and digital ads, but our role goes well beyond scheduling posts. We embed ourselves in their team, offering guidance across paid, organic, and seasonal promotions. They lean on us for broader digital direction, not just tasks.

Takeaway: A good content plan works better when it’s backed by strategy and partnership.

  • 133% increase in Facebook page Likes
  • 397% increase in Facebook post engagement
  • 488% increase in instagram post reach

Build & Design Centre

A full-funnel approach with the owners at the table

This isn’t just about running ads. We work directly with the owners to shape a long-term plan across Meta, Google, social content and community engagement, creating flow-on opportunities across their wider builder network. A client since 2019, testament to our true partnership and results.

Takeaway: When clients treat us like part of the team, we’re able to drive results across the board.

  • 30.17% Google Ads conversion rate
  • 79% YouTube video view rate
  • 33% increase in Facebook engagements

Ideal Stairlifts

Smarter ads, better leads

We run strategic Google Ads campaigns to target high-intent users, reducing waste and improving lead quality. We continuously test and optimise, they get full visibility, fast action, and clear insights.


Takeaway: Effective ad management is ongoing. You need someone who’s in the account regularly, not just reporting on it once a month.

  • 5.97% Google Ads Conversion Rate
  • 14.67 Microsoft Ads Conversion rate

ZJ Building

High-quality leads through smarter Google Ads


ZJ Building needed to attract high-value renovation and extension leads, not tyre-kickers. We built their Google Ads strategy from scratch with a tight keyword focus, clear targeting, and proper conversion tracking.



Takeaway: The right ad strategy doesn’t just drive clicks, it brings in the kind of work you actually want.

  • 9.80% Google Ads Conversion rate
  • 9.57% increase in conversion rate from May to June 2025

AGA Air Conditioning

Better site, better service, better results

AGA came to us after getting ghosted by their previous web team. We rebuilt the site, set up ads, and most importantly, became a reliable partner they could actually reach. When things need updating or shifting, we’re a phone call away.

Takeaway: The right strategy only works if you can trust the team behind it to show up and support you.

  • 16.79% Google Ads Conversion rate
  • 150% increase in organic traffic

If you’re looking for a marketing partner who’s in it with you and not just ticking boxes.

This is what we do best: smart strategy, hands-on support, and real results that actually mean something to your business. No fluff. No confusing reports. Just clear action and steady progress.

Get In Touch

About PupDigital

PupDigital have your digital marketing needs covered. From online advertising to website design, we can help. Based in Canberra, servicing the world with quality, down to earth digital marketing services.

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